Retreat is a chain of 6 convenience food shops around Copenhagen. They aim to serve fast food without compromising on quality nor taste.
When working with the branding and naming of Retreat and came up with the name and overall brand idea of a break. A little retreat in a hectic day. A place to reload and to refuel, and a place that you revisit.
The wordmark “Re“ is used throughout the identity as prefix that can be added to a wide variety words, making it a completely dynamic identity component that is ever changeable.